Danang city – MICE tourism – shines bright, earning its place among Asia’s top 11 destinations in 2024

Da Nang, affectionately known as the “City of Bridges,” “Han River City,” or the “City of Fireworks,” boasts stunning beaches, rich cultural heritage, and burgeoning urban developments. Nestled in nature’s embrace, it emerges as a vibrant destination seamlessly blending tradition and modernity. With its array of novel experiences, events, and accommodation choices, Da Nang proudly earns its place among Asia’s top 11 destinations in 2024, as recognized by the esteemed American travel magazine, CNTraveler.

Da Nang City, a centrally governed coastal city in Central Vietnam, is nestled along the Han River. To the east, it extends to the East Sea, boasting expansive, pristine beaches and the untouched Son Tra Peninsula. Bounded by high mountain passes to the north and west, the perilous Hai Van Pass serves as the natural border between the city and Thua Thien-Hue Province. In 2023, Da Nang proudly welcomed over 2,500 MICE (Meetings, Incentives, Conferences, and Exhibitions) visitors, with more than 1,000 international guests, showcasing its magnetic appeal for MICE tourism, as reported by the Da Nang Tourism Promotion Center. This impressive figure underscores Da Nang’s allure in the MICE travel sector.

Golden bridge Danang

Đà Nẵng not only captivates a substantial number of independent travelers but also holds considerable potential for robust development in group tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) tours:

Transportation Network: Gateway Connecting Worlds

Da Nang takes pride in its advanced transportation system, featuring a robust network of roads, railways, and airways. The Da Nang International Airport, with a capacity to serve 20 million passengers annually, stands as a crucial aviation gateway in Vietnam. Directly connecting to major cities worldwide, it facilitates seamless international travel and events.

Diverse Infrastructure for MICE Tourism

Da Nang, with a strategic vision, not only caters to the diverse needs of tourists but also places special emphasis on developing infrastructure for MICE tourism. The hotel system, conference centers, and event facilities are continually upgraded and expanded, exemplified by:

The Da Nang International Convention Center (ICCC) is one of the largest conference centers in Vietnam. With a capacity of up to 5,000 guests and equipped with modern facilities meeting international standards, the center has successfully hosted numerous major international MICE events, including the APEC Summit in 2017 and the FIFA 2022 Conference,…

Ba Na Hills Tourist Area A place with a cool climate throughout the year, featuring numerous upscale hotels, resorts, and international standard venues for conferences, seminars, and exhibitions;

Da Nang International Exhibition Centre: It is a professional venue for exhibitions and trade fairs. With an area of 100,000 square meters and a modern equipment system, the center caters to the needs of organizing large-scale MICE events. The Da Nang International Exhibition Centre has hosted numerous major international exhibitions and trade fairs, such as the Da Nang International Tourism Fair and the Da Nang International Air Show, etc…

In addition to the ideal event venues, Da Nang also boasts a diverse accommodation system. From internationally renowned hotels like InterContinental Danang Sun Peninsula Resort, Novotel Danang Premier Han River, JW Marriott Marquis Da Nang, to spacious and green resorts and eco-lodges like Four Seasons Resort The Nam Hai, Pullman Danang Beach Resort, and Furama Resort Danang, Da Nang caters to every traveler’s accommodation needs with professional and attentive service.

Ariyana – Furama Resort

Sightseeing System: Attractive and Diverse, Day and Night 

Da Nang is renowned and captivates MICE travelers with a plethora of appealing attractions. The Marble Mountains (Ngu Hanh Son), the Dragon Bridge (Cau Rong), the Golden Bridge (Cau Vang), Bà Nà Hills, and more are unmissable destinations. The Linh Ung Pagoda and the Da Nang Museum provide opportunities to delve deeply into the unique history and culture of this city.

Not limited to the breathtaking landscapes during the day, Da Nang transforms into a dazzling spectacle at night. Adorned with brightly lit and colorful bridges, the city comes alive with various activities along the river, offering a chance to experience the vibrant culinary scene in local markets.

Connecting with Nearby Destinations 

Da Nang is not only an independent tourist destination but also a crucial hub connecting to many other renowned locations in the region. From this city, travelers can effortlessly explore the cultural and natural wonders of Central Vietnam.

Hoi An – The most Enchanting Ancient Town in Vietnam

Located just about a 30-minute drive from Da Nang, Hoi An is an unmissable destination. Renowned for its UNESCO-recognized Ancient Town, this city preserves the charm of a bustling trading port from the 15th to the 19th century. Hoi An captivates visitors with its ancient houses, traditional festivals, and distinctive cuisine, offering a rich cultural experience.

Hoi An – the ideal place for visiting from Hoian

Hue – The Imperial City 

Approximately a 2-hour drive from Da Nang, Hue, the former imperial capital of Vietnam, opens a new chapter in the journey of historical exploration. With historical sites such as the Imperial City, Tomb of Tu Duc, and ancient pagodas, Hue is not only an emblem of royal history but also a place that preserves the heroic tales of the nation.

Easy access to major cities 

Furthermore, with its modern domestic and international airport, from Da Nang, travelers can easily fly to other major cities within a maximum of 1 hour, such as Ho Chi Minh City, Hanoi, Nha Trang, Buon Me Thuot, Da Lat, Phu Quoc, as well as renowned international destinations in the region (China, Korea, Japan, Singapore, Malaysia, etc.) with direct flights.

This convenient and flexible connectivity not only enhances the value of Da Nang as a tourist destination but also provides travelers with the opportunity to fully explore and experience the diverse cultures of Vietnam and the region.

Therefore, Da Nang is not only an ideal destination for MICE tourism but also a place for gathering, connecting, and enjoying the natural landscapes, offering relaxation after days of intense work. Dubbed as the “Star of Southeast Asia,” Da Nang is opening up new opportunities and asserting its position in the international tourism arena.